Let’s face it — as a nation, we’re getting bigger.
Around 64% of adults in the UK are now overweight or obese, and childhood obesity is rising at a worrying rate.

A recent report by Nesta and Frontier Economics estimates that obesity costs the UK economy £126 billion every year, including £12.6 billion in NHS treatment costs alone.

Beyond the numbers, obesity fuels a wave of chronic diseases — from diabetes, high blood pressure, and heart disease to poor gut health and even cancer.

While many factors play a role, the biggest culprit remains our food choices. Over 54% of calories in the average UK adult’s diet now come from ultra-processed foods (UPFs) — and that’s where the problem begins.